About This Project

Majestic Doors & Windows is a contracting company based out of Centereach, Long Island specializing in custom window and door installations. The owner, John, had long tried building a website and obtaining additional customers from the internet. He tried everything from the do-it-yourself web builders, to paying large marketing companies who promise top rankings and tons of leads. He found all of his attempts were fruitless and contacted us to build him a new web presence and optimize for SEO.

What We Did And How

We conducted numerous discussions with John about his businesses short and long term goals and plans. We identified his target geographic and demographic for potential customers and from there, we went to work. We designed John a visual-heavy web presence which depicted large graphics of the type of work he performs, including photos of actual work he and his team had done. The goal is to be simplistic, yet visually appealing - but at the same time create a call to action while reassuring the prospect of John's years of experience and uniquely identifiable traits of craftsmanship, honesty, professionalism, and integrity. John is a wealth of knowledge in his field, and for that reason we designed a blog and control panel for the website in order to proliferate that knowledge and encourage fresh content creation.

By identifying John's target geographic, demographic, and service offerings, we created a SEO plan which was incorporated during coding phase to optimize the new website for positive Google ranking. Profiles were created for the business on all major social media outlets such as Facebook, Instagram, Twiitter. We engaged in a reputation management exercise in order to undo any damage that was done by previous web design firms who created inconsistent, inaccurate, or incomplete profiles on local listing sites and undertook the process of correction and claim of such listings in order to harness their true power.