About This Project

BP Dental Solutions is a private dental practice based out of mid-town Manhattan in New York. Dr Boris wanted to freshen up his company website, and give it a more modern, full-screen-width occupying, mobile-ready design. He also wanted a fresh new color scheme and the ability to highlight important aspects of the website more prominently. We quickly went to work in making that desire into a reality.

What We Did And How

Having worked with Dr. Boris previously, we already had an solid foundational understanding of his online goals, so we immediately began the design phase by embarking on a series of design concept reviews. Dr. Boris knows exactly what he likes, and has very specific taste, so we made sure to specifically tweak the design exactly where he needed based on continual open dialogue. We implemented a fully responsive website design with an extra large rotating hero banner, showcasing high-res graphics related to the business. We ensured prompt placement of a call-to-action which boasted integration with the ZocDoc booking service, above the fold to ensure maximum conversion. All code adhered to best practices which will lend itself well to future search engine optimization.

We created a new, minimalistic logo as well which was formated to work on both digital and print. Additionally, we registered social media presences and created or claimed listings on all major directory sites such as Yelp, Google Business, and more.